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"F*ck Love" Liquid Death Campaign
Objective: Persuade consumers to purchase Liquid Death in the days leading up to Valentine’s Day.
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Insight: ​Valentine's Day can be a challenging day for singles as it often emphasizes the romantic aspect of relationships.
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Audience: Millennial and Gen Z consumers.
Big Idea: We wanted to emphasize that it is okay to be selfish on Valentine's Day by showing that Liquid Death will satifsy your needs.
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CW: Daria Erzakova
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Images of cans: Internet
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